“Empty your mind, be formless, shapeless, like water. Put water into a cup, becomes the cup. Put water into a teapot, becomes the teapot. Water can flow or creep or drip or crash. Be water, my friend.” -Bruce Lee
Water. That's what I would compare my experience to if I had to sum up my career in one word. I’ve worked in a number of company types, worked on a number of varying projects, and wore a number of hats. I’ve been called graphic designer, senior designer, art director, senior art director, design manager, senior design manager. The nomenclature is almost dizzying in this creative field, but like water, I did my best to adapt to the cup I was poured into.
I've specialized in brand marketing, print/digital design, and UI/UX design. Most recently, I served as Art Director for the Professional Fighters League and previously as Senior Design Manager of Brand Creative at audible.com, subsidiary of amazon.com.
Currently, I'm an Art Director for BetMGM's Sports Design team.
Me talking about my design process. And my messy desk at Audible.
What I do
Branding
Print and Digital
UI/UX Design (Desktop, Responsive, and Mobile App UI)
B2B & B2C
Presentation Design
Photography Art Direction & Retouching
Social Media Design
Digital and Hand Drawn Illustration
Packaging Design
Print and Digital
UI/UX Design (Desktop, Responsive, and Mobile App UI)
B2B & B2C
Presentation Design
Photography Art Direction & Retouching
Social Media Design
Digital and Hand Drawn Illustration
Packaging Design
How I do it (or have done it)
Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, After Effects)
Microsoft 365
Sketch
Mac OS & Windows
Agile Processes
JIRA, Basecamp, Asana and Trello
Slack, Discord and other communication apps
Microsoft 365
Sketch
Mac OS & Windows
Agile Processes
JIRA, Basecamp, Asana and Trello
Slack, Discord and other communication apps
Where I've worked
Art Director
BetMGM
2021-Present • Jersey City, NJ
Design digital and print campaigns, desktop and mobile landing pages, various logos, and social media assets
Photography retouching
Collaborate with design, marketing, partnerships, and product teams to improve and streamline internal process and workflow
BetMGM
2021-Present • Jersey City, NJ
Design digital and print campaigns, desktop and mobile landing pages, various logos, and social media assets
Photography retouching
Collaborate with design, marketing, partnerships, and product teams to improve and streamline internal process and workflow
Freelance Art Director
JoyRiot
2018-Present • Remote
Clients: ASQ (American Society for Quality), ASEE (American Society for Engineering Education), Veriheal, Hatch Brilliance, NCB Bank
Consult and design responsive e-commerce websites
Art direct print and digital brand campaigns including print ads, web banners, email, social media, and outdoor
Develop and design printed promotional assets for clients
JoyRiot
2018-Present • Remote
Clients: ASQ (American Society for Quality), ASEE (American Society for Engineering Education), Veriheal, Hatch Brilliance, NCB Bank
Consult and design responsive e-commerce websites
Art direct print and digital brand campaigns including print ads, web banners, email, social media, and outdoor
Develop and design printed promotional assets for clients
Art Director
Professional Fighters League (PFL)
3.2019 – 6.2020 • New York, NY
Professional Fighters League (PFL)
3.2019 – 6.2020 • New York, NY
Design digital and print collateral, social content, pitch documents and a range of campaign support material including Power Point Presentations
Helping drive overall creative direction on PFL brand while adhering to brand voice
Joining, contributing to, and summarizing creative brainstorms in a way that packages and sells an idea to internal and external audiences
Senior Design Manager
audible.com, a subsidiary of amazon.com
8.2007 – 10.2016 • Newark, NJ
audible.com, a subsidiary of amazon.com
8.2007 – 10.2016 • Newark, NJ
Mentor and lead work of other creatives in group for offline and online marketing campaigns, promotional ads, microsites, and audiobook covers
Oversee and manage the entire creative process for a variety of projects, from concept development to production
Maintain style standards and assist with implementing and reinforcing brand identity
Aid in ensuring consistency across all print and web designs
Work closely with project managers, copywriters, web developers, animators, and illustrators on various projects
Directed and shot photo shoots of notable celebrity narrators including Thandie Newton, Alan Cumming, David Hyde Pierce, and Leelee Sobieski
Art Director
ThomasNet
8.2005 – 8.2007 • New York, NY
ThomasNet
8.2005 – 8.2007 • New York, NY
Conceptualized and designed internal corporate and consumer facing collateral
Conducted presentations of creative material for Marketing Department
Created and reinforced brand identity through consistent application of print and web projects
Senior Art Director
m/M Advertising
10.2002 – 4.2005 • Hollywood, FL
m/M Advertising
10.2002 – 4.2005 • Hollywood, FL
Clients: Bal Harbour Shops, Shaw-Ross International Importers, The Yachts of Seabourne, IMAX Theatres, SunCruz Casinos, SeaEscape Casino, GBS Beauty
Supervised designers and freelance artists for development of creative
Supervised designers and freelance artists for development of creative
Produced graphics for a variety of media including print, web, outdoor, retail, packaging, television, and digital multimedia
Conducted presentations of creative material to prospective clients
Art Director
Virtual Entertainment Marketing
12.1999 – 12.2001 • New York, NY
Virtual Entertainment Marketing
12.1999 – 12.2001 • New York, NY
Produced various materials representative of client’s vision and brand identity
Cultivated and maintained client relationships through sustained dialogue and communication
Produced materials for client presentations
Accolades
2015-16: Excellence in Cover Design Finalist, Audio Publishers Association (Nominated as a finalist for cover design for Sun Tzu’s “The Art of War”)
2006: Silver Addy Award, American Advertising Federation – Miami (Bal Harbour Shops retail sculpture, Allied Steel logo, Allied Steel sales kit)
2005: Gold Addy Award, American Advertising Federation – Miami (Cunard/Queen Mary 2 packaging design)
2005: Silver Addy Award, American Advertising Federation – Miami (Bal Harbour Shops signage, Cunard/Queen Mary 2 interactive media, Cunard/Queen Mary 2 interactive media)
2004: Gold Addy Award, American Advertising Federation – Miami (m/M Advertising website)
2004: Silver Addy Award, American Advertising Federation – Miami (GBS Beauty, South Florida Commuter Services)
Education
Alfred University School of Art & Design
BFA in Graphic Design
1995 – 1999
BFA in Graphic Design
1995 – 1999