Product: Jon Stewart 'Earth' iAd
Role: Lead UI/UX Designer
Year: 2012
Challenge: Create an integrated advertisement for iOS users designed for audible.com and Jon Stewart’s bestseller ‘Earth’ to be featured on apple’s iAd platform
Business Objective: Increase sales for audiobook version of ‘Earth’ and encourage iOS users to download the audible app
Marketing Objective: Build brand awareness and reach a new customer demographic while testing a new digital advertising platform featured only on Apple iOS
Role: Lead UI/UX Designer
Year: 2012
Challenge: Create an integrated advertisement for iOS users designed for audible.com and Jon Stewart’s bestseller ‘Earth’ to be featured on apple’s iAd platform
Business Objective: Increase sales for audiobook version of ‘Earth’ and encourage iOS users to download the audible app
Marketing Objective: Build brand awareness and reach a new customer demographic while testing a new digital advertising platform featured only on Apple iOS
Ideation & Wireframing
Apple's iAd marketing platform was a great idea on paper, until it wasn't. The product launched in 2011 and ended in 2017. Initially it was an innovative way for iOS users to connect with particular brands of interest, allowing users to interact with the ad by touch activation, motion detection, movement, and various types of media such as audio and video. The screenshot on the left was an example provided by Apple for Disney's Toy Story Film. On the right is a cover of Jon Stewart's "Earth" along with a co-authored user flow from our audible team and input from Apple's iAd team.
Below are examples of the designed iAd banner, followed by wireframed user flows and interactivity touchpoints.
Mock Ups & Designs
After receiving sign-off from internal stakeholders and Apple's iAd team, I went into the design phase for the iAd. For this product I had to incorporate a number of skills including photoshop rendering, digital illustration via Adobe Illustrator, and photo retouching, all to give the iAd a comical and whimsical feel.
