Product: Hatch Brilliance Website Redesign
Role: Lead UI Designer
Year: 2019
Challenge: Full website redesign. Simplify and redesign primary website navigation
Business Objective: Create a more premium website to appeal to luxury clientele
Role: Lead UI Designer
Year: 2019
Challenge: Full website redesign. Simplify and redesign primary website navigation
Business Objective: Create a more premium website to appeal to luxury clientele
Website Redesign (Before & After)
The client (Hatch Brilliance) tasked our team with redesigning the UI of their entire website. The challenge was that the base infrastructure had to essentially remain the same. Navigation, CTA's and general layouts were pre-built and the client requested a more visually appealing, and premium feel. To achieve this, I focused on using a darker, richer color scheme, and placed an emphasis on using emotive black & white imagery. Along with the use of appealing visuals, copy was also trimmed in specific areas in order to allow for easier scanning.
Previous Homepage
'Diamonds' Landing Page Redesign
Previous 'Diamonds' Landing Page
Redesigned 'Diamonds' Landing Page
"Fine Jewelry" Landing Page Redesign
Previous Fine Jewelry Landing Page
Redesigned Fine Jewelry Landing Page
'Weddings' Landing Page Redesign
Previous 'Weddings' Landing Page Design
Redesigned 'Weddings' Landing Page Design
'Diamond Guide' Landing Page Redesign
Previous 'Diamond Guide' Landing Page
Redesigned 'Diamond Guide' Landing Page
'Ring Customizer' Module and Page Redesign
Previous Ring Customizer Module
Redesigned Ring Customizer Module
'Choose Your Diamond' Module and Page Redesign
Previous 'Choose Your Diamond' Customizer
Redesigned 'Choose Your Diamond' Customizer
'Shopping Cart' Redesign
Previous Shopping Cart Page
